Don't wait! Order today as the most wanted 2010 Dresses, colors, and sizes are already selling out.
YOUR CREDIT CARD WILL NOT BE CHARGED until we determine that your dress is available to be shipped to you by your "wear date." Click on PROM DRESSES Listed by Designer to see 2010's most wanted prom dresses, formal dresses and evening dresses.Can't wait? Click on DRESSES: IMMEDIATE DELIVERY
to see dresses that can be shipped out TODAY!About Us
Our Company
Our company is a family owned business, started by the current owner's grandfather, in 1911, with a store in downtown Jacksonville, Florida. The first store specialized in fine handmade blouses, linens, and ready-to-wear garments. When the second store opened in the 1920's, also in downtown Jacksonville, it was named French Novelty, since many of the items carried were imported from France, which was considered to be the fashion capital of the world. Of course, "novelty" stood for new. The Mizrahi family still operates French Novelty stores serving Jacksonville, North Florida, South Georgia, and now serving customers worldwide for over 99 years with a reputation for unique, quality fashions, incredible values, and excellent customer service.
Our Business Philosophy
We shop the major fashion markets to bring you unique fashions that cannot be found in other stores. We negotiate the best prices from our vendors to bring you the best values every day. We also make opportunistic purchases on many wanted fashion items and pass the incredible savings to you.
Our Managers
Our managers and associates play a very important role in our business.
Mary Lou
Mary Lou manages our Prom Dress and Formal Wear store at Cedar Hills Shopping Center. She has been a French Novelty store manager for over 25 years. She carefully selects all of our beautiful Prom, Pageant, Informal and Destination Wedding dresses, Bridesmaid, Mother of the Bride, and other special occasion dresses. Mary Lou is an expert in measuring and fitting you in that perfect dress for your special occasion.
Agatha
Agatha manages our French Novelty at the Dunn Avenue store. Her French accent gives a refreshing charm to your shopping experience.
November, 1919
To the right is a picture of our first store in 1919, with the founder, Salim Mizrahi, standing in the doorway.
Circa 1920
To the right is a picture inside our store circa 1920.
Circa 1936
This is a photograph of the French Novelty Shop on West Adams Street, two blocks away from our first store on Laura Street.
1940
The French Novelty Shop in 1940.
August, 1952
This photo was taken in 1952 when French Novelty moved a block west on 119 West Adams Street.
August 18, 1952:
The Mizrahi family and company employees taken at the opening of the downtown store.
1954
The French Novelty Shop when Clarabell from the Howdy Doody Show appeared during a special event in 1954.
French Novelty Prom Dresses and Formal Wear is UpFront
