Our company is a family owned business, started by the current
owner's grandfather, in 1911, with a store in downtown Jacksonville,
Florida. The first store specialized in fine handmade blouses, linens, and ready-to-wear garments. When the second store opened in the 1920's, also in downtown Jacksonville, it was named French Novelty, since many of the items carried were imported from France, which was considered to be the fashion capital of the world. Of course, "novelty" stood for new. The Mizrahi family still operates French Novelty stores serving Jacksonville, North Florida, South Georgia, and now serving customers worldwide as we celebrate our 106th year with a reputation for unique, quality fashions, incredible values, and excellent customer service.
Established in 1911 - we are celebrating our 106th year in business!
French Novelty in the Florida Times Union Friday, October 28, 2011
French Novelty was featured on the front page of the Florida
Times Union Business section and we wanted to share it with
Jack and Nancy Mizrahi in their French Novelty dress shop in Cedar Hills Tuesday, October 25, 2011 in Jacksonville, Florida. The family business is celebrating its 100th anniversary.
Photo by WILL DICKEY/The Times-Union
To the right is a picture of our first store in 1919, with the
founder, Salim Mizrahi, standing in the doorway.
(See more historical photos below.)
Our Business Philosophy
We shop the major fashion markets to bring you unique social occasion fashions
that can only be found in specialty stores and boutiques. We negotiate the best prices from
our vendors to bring you the best values every day. French Novelty is known for its commitment to personalized customer service
for five generations.
Our Customer Service Team
Our managers and associates play a very important role in our
Mary Lou manages our store at Cedar Hills
Shopping Center. She has been a French Novelty store manager for over
30 years. She carefully selects all of our beautiful Prom, Pageant, and Formal evening dresses. Mary Lou is an expert in measuring and fitting you in that perfect dress for your special
Laurie is our Bridal stylist. She looks forward to helping you select the perfect Bridesmaid dresses for your special day.
Pam is our Operations Manager who closely supervises every aspect of your purchase to insure that it is ordered, received and processed in the most timely manner. She has been with our company for over 35 years.
Darlene manages our French Novelty at the Dunn Avenue store.
From her years of being a regular customer, she will offer you the customer service experience you have come to expect from French Novelty.
Our Customer Service Team:
Darlene, Susan, Nancy, Mary Lou, Jack, and Pam
Our Customer Service Team:
Danielle, Mary Lou, Chareece, Gloria, and Pam (not pictured)
To the right is a picture inside our store circa 1920.
To right is a photograph of the French Novelty Shop on West Adams
Street, two blocks away from our first store on Laura Street.
The French Novelty Shop during the 1940's.
August 15, 1952
Grand Opening Ad for the Opening
Night of the "New" French Novelty.
The photo on right was taken in 1952 when French Novelty moved a block west on 119 West Adams Street.
August 18, 1952
The Mizrahi family and company employees taken at the opening
of the downtown store.
The French Novelty Shop when Clarabell from the Howdy Doody Show appeared during a special event in 1954. (Click on photo to see Clarabelle!)
French Novelty at Lakewood Shopping Center in the early 1960's
Mannequin Modeling at our French Novelty Country Shop at Regency Square
Celebrating our 75th Anniversary and the Grand Opening of our remodeled Orange Park Mall store.
French Novelty during the 1990's
Spring 2010 Mori Lee Trunk Show