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Jacksonville bridal and formal wear store

Shop at Jacksonville bridal and formal wear store French Novelty. Discover elegant gowns for weddings, prom, and special events.

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Ashley Lauren 12154 Embellished Off-Shoulder Gown with Draped Pearl Straps Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12154

Embellished Off-Shoulder Gown with Draped Pearl Straps

$558.00

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Ashley Lauren 12155 Dazzling Jersey Gown with Slit and Open Back Details Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12155

Dazzling Jersey Gown with Slit and Open Back Details

$598.00

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Ashley Lauren 12157 Embellished One-Shoulder Gown with Slit & Bow Detail Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12157

Embellished One-Shoulder Gown with Slit & Bow Detail

$598.00

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Ashley Lauren 12161 Sophisticated Jersey Gown with Plunging Neckline & Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12161

Sophisticated Jersey Gown with Plunging Neckline & Slit

$458.00

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Ashley Lauren 12162 Sleek Halter Trumpet Gown with Criss-Cross Neckline Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12162

Sleek Halter Trumpet Gown with Criss-Cross Neckline

$458.00

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Ashley Lauren 12163 Glamorous Strapless Formal Gown with Beaded Neckline Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12163

Glamorous Strapless Formal Gown with Beaded Neckline

$498.00

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Ashley Lauren 12167 Regal Strapless Gown with Embellished Bodice & Full Skirt Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12167

Regal Strapless Gown with Embellished Bodice & Full Skirt

$798.00

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Ashley Lauren 12173 Elegant Beaded Corset Gown with Slit - Formal Evening Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12173

Elegant Beaded Corset Gown with Slit - Formal Evening Dress

$558.00

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Ashley Lauren 12174 One-Shoulder Gown with Floral Detail & Overskirt Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12174

One-Shoulder Gown with Floral Detail & Overskirt

$598.00

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Ashley Lauren 12177 Dazzling Beaded Halter Gown with Plunging Neckline Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12177

Dazzling Beaded Halter Gown with Plunging Neckline

$658.00

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Ashley Lauren 12178 Timeless Satin Ball Gown - Formal Occasion Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12178

Timeless Satin Ball Gown - Formal Occasion Dress

$498.00

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Ashley Lauren 12179 Fitted Pearl Gown with Bow Shoulder Straps & Beading Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12179

Fitted Pearl Gown with Bow Shoulder Straps & Beading

$698.00

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Ashley Lauren 12180 Dazzling A-Line Sweetheart Gown - Special Occasion Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12180

Dazzling A-Line Sweetheart Gown - Special Occasion Dress

$678.00

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Ashley Lauren 12183 Off-Shoulder 3D Floral Gown with Tulle Cape & High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12183

Off-Shoulder 3D Floral Gown with Tulle Cape & High Slit

$758.00

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Ashley Lauren 12184 Fairytale Ballgown with Embroidered Details & Bow Straps Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12184

Fairytale Ballgown with Embroidered Details & Bow Straps

$658.00

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Ashley Lauren 12185 Dramatic Rosette Off-Shoulder Gown with Slit & Train Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12185

Dramatic Rosette Off-Shoulder Gown with Slit & Train

$678.00

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Ashley Lauren 12191 Glamorous Embellished Mermaid Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12191

Glamorous Embellished Mermaid Gown with High Slit

$498.00

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Ashley Lauren 12192 Strapless A-Line Gown with Crystal Pearl Details Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12192

Strapless A-Line Gown with Crystal Pearl Details

$598.00

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Ashley Lauren 12193 Fitted Embellished Gown with Plunging V-neck and Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12193

Fitted Embellished Gown with Plunging V-neck and Slit

$578.00

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Ashley Lauren 12194 Beaded V-Neck Mermaid Gown with Slit | Formal Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12194

Beaded V-Neck Mermaid Gown with Slit | Formal Dress

$598.00

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Ashley Lauren 12198 Glamorous Strapless Ballgown | Formal & Prom Gown Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12198

Glamorous Strapless Ballgown | Formal & Prom Gown

$578.00

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Ashley Lauren 12199 Elegant Strapless Ballgown with Statement Rosette Detail Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12199

Elegant Strapless Ballgown with Statement Rosette Detail

$498.00

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Ashley Lauren 12203 Plunging V-Neck Sheath Gown with Slit & Crystals Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12203

Plunging V-Neck Sheath Gown with Slit & Crystals

$598.00

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Ashley Lauren 12206 Daring Halter V-Neck Fitted Gown with Sparkle Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12206

Daring Halter V-Neck Fitted Gown with Sparkle

$638.00

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Ashley Lauren 12207 A-Line Gown with Bows, Strapless Neckline & High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12207

A-Line Gown with Bows, Strapless Neckline & High Slit

$698.00

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Ashley Lauren 12212 Strapless Fit & Flare Gown with Plunging Neckline & Bow Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12212

Strapless Fit & Flare Gown with Plunging Neckline & Bow

$498.00

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Ashley Lauren 12213 Glamorous Corset Gown with Ruffled Slit Skirt Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12213

Glamorous Corset Gown with Ruffled Slit Skirt

$298.00

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Ashley Lauren 12214 Sleek Plunging Halter Gown | Fitted Silhouette with Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12214

Sleek Plunging Halter Gown | Fitted Silhouette with Slit

$398.00

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Ashley Lauren 12217 Beaded Slit Formal Gown - Lace-Up Back Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12217

Beaded Slit Formal Gown - Lace-Up Back Dress

$498.00

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Ashley Lauren 12218 Beaded Fitted Gown with Sweetheart Neckline and Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12218

Beaded Fitted Gown with Sweetheart Neckline and Slit

$698.00

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Ashley Lauren 12219 Beaded Mermaid Gown with Illusion Plunge Neckline Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12219

Beaded Mermaid Gown with Illusion Plunge Neckline

$698.00

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Ashley Lauren 12221 Embellished Mermaid Gown for Prom & Gala Events Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12221

Embellished Mermaid Gown for Prom & Gala Events

$578.00

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Ashley Lauren 12222 Beaded Sweetheart Mermaid Gown - Prom & Formal Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12222

Beaded Sweetheart Mermaid Gown - Prom & Formal Dress

$598.00

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Ashley Lauren 12226 Beaded Strapless Gown with Slit & Choker for Prom & Galas Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12226

Beaded Strapless Gown with Slit & Choker for Prom & Galas

$1,398.00

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Ashley Lauren 12227 Beaded V-Neck Gown with High Slit and Open Back Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12227

Beaded V-Neck Gown with High Slit and Open Back

$998.00

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Ashley Lauren 12228 Glamorous Beaded V-Neck Gown - High Slit Formal Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12228

Glamorous Beaded V-Neck Gown - High Slit Formal Dress

$1,398.00

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Ashley Lauren 12229 Glamorous Sweetheart Beaded Fitted Gown with Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12229

Glamorous Sweetheart Beaded Fitted Gown with Slit

$1,358.00

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Ashley Lauren 12231 Dazzling Beaded Evening Gown with Slit and Train Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12231

Dazzling Beaded Evening Gown with Slit and Train

$758.00

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Ashley Lauren 12232 Beaded Halter Gown Plunging Neckline High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12232

Beaded Halter Gown Plunging Neckline High Slit

$1,098.00

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Ashley Lauren 12240 Glamorous Sweetheart Gown with Slit & Cascading Ruffles Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12240

Glamorous Sweetheart Gown with Slit & Cascading Ruffles

$638.00

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Ashley Lauren 12243 Beaded V-neck Gown with Slit and Open Back Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12243

Beaded V-neck Gown with Slit and Open Back

$1,098.00

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Ashley Lauren 12244 Sparkling Beaded Fitted Gown V-Neck Low Back Floor-Length Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12244

Sparkling Beaded Fitted Gown V-Neck Low Back Floor-Length

$1,098.00

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Ashley Lauren 12246 A-line Prom Dress, Beaded Bodice Gown Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12246

A-line Prom Dress, Beaded Bodice Gown

$658.00

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Ashley Lauren 12250 Strapless Beaded Sweetheart Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12250

Strapless Beaded Sweetheart Gown with High Slit

$478.00

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Ashley Lauren 12253 Beaded V-Neck Evening Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12253

Beaded V-Neck Evening Gown with High Slit

$698.00

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Ashley Lauren 12259 Elegant Two-Piece Gown | Lace Crop Top & Tulle Skirt Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12259

Elegant Two-Piece Gown | Lace Crop Top & Tulle Skirt

$538.00

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Ashley Lauren 12260 Elegant Off-Shoulder Gown with Slit and Train Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12260

Elegant Off-Shoulder Gown with Slit and Train

$498.00

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Ashley Lauren 12263 Sleek Halter Beaded Gown with Cutouts & Train Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12263

Sleek Halter Beaded Gown with Cutouts & Train

$1,098.00

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Ashley Lauren 12264 Strapless Ballgown Gown with Bow Detail and High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12264

Strapless Ballgown Gown with Bow Detail and High Slit

$558.00

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Ashley Lauren 12265 Strapless Sweetheart A-line Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12265

Strapless Sweetheart A-line Gown with High Slit

$558.00

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Ashley Lauren 12266 Elegant Strapless Ballgown with Slit and Lace-Up Back Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12266

Elegant Strapless Ballgown with Slit and Lace-Up Back

$558.00

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Ashley Lauren 12267 Showstopping Embellished Gown with Dramatic Thigh Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12267

Showstopping Embellished Gown with Dramatic Thigh Slit

$698.00

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Ashley Lauren 12268 Embellished Halter A-Line Gown with Plunging Neckline & Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12268

Embellished Halter A-Line Gown with Plunging Neckline & Slit

$638.00

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Ashley Lauren 12270 Fitted Embellished Gown with Slit for Special Occasions Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12270

Fitted Embellished Gown with Slit for Special Occasions

$458.00

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Ashley Lauren 12273 Fitted Sweetheart Gown with Slit - Formal Occasion Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12273

Fitted Sweetheart Gown with Slit - Formal Occasion Dress

$1,398.00

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Ashley Lauren 12274 Beaded Fitted Gown with Slit for Special Occasions Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12274

Beaded Fitted Gown with Slit for Special Occasions

$998.00

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Ashley Lauren 12275 Pleated Organza Ballgown - One Shoulder Beaded Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12275

Pleated Organza Ballgown - One Shoulder Beaded Dress

$798.00

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Ashley Lauren 12276 Dramatic Ball Gown with Detachable Overskirt & Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12276

Dramatic Ball Gown with Detachable Overskirt & Slit

$758.00

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Ashley Lauren 12277 Elegant Satin Ball Gown Dress - Square Neckline Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12277

Elegant Satin Ball Gown Dress - Square Neckline

$598.00

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Ashley Lauren 12278 Sophisticated Mermaid Gown | Strapless Formal Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12278

Sophisticated Mermaid Gown | Strapless Formal Dress

$558.00

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Ashley Lauren 12279 Dramatic Bow Mikado Mermaid Gown - Special Occasion Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12279

Dramatic Bow Mikado Mermaid Gown - Special Occasion

$358.00

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Ashley Lauren 12280 Timeless Mikado Ballgown | Strapless Formal Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12280

Timeless Mikado Ballgown | Strapless Formal Dress

$598.00

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Ashley Lauren 12281 Whimsical Embellished Ballgown with Ruffle Skirt Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12281

Whimsical Embellished Ballgown with Ruffle Skirt

$1,498.00

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Ashley Lauren 12283 Elegant Halter Ballgown with Sparkling Embellishments Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12283

Elegant Halter Ballgown with Sparkling Embellishments

$1,398.00

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Ashley Lauren 12285 Sleek Halter Gown with Plunging V-neck & High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12285

Sleek Halter Gown with Plunging V-neck & High Slit

$398.00

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Ashley Lauren 12288 Fitted Off-Shoulder Gown with Bow Detail & High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12288

Fitted Off-Shoulder Gown with Bow Detail & High Slit

$658.00

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Ashley Lauren 12297 Strapless Ball Gown with High Slit - Formal Event Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12297

Strapless Ball Gown with High Slit - Formal Event Dress

$438.00

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Ashley Lauren 12298 Strapless Ball Gown with Embellished Bodice & Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12298

Strapless Ball Gown with Embellished Bodice & Slit

$998.00

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Ashley Lauren 12299 Halter Beaded Ball Gown with Slit - Prom & Pageant Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12299

Halter Beaded Ball Gown with Slit - Prom & Pageant

$1,198.00

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Ashley Lauren 12300 Embellished Strap Ball Gown - Taffeta Evening Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12300

Embellished Strap Ball Gown - Taffeta Evening Dress

$898.00

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Ashley Lauren 12301 Sophisticated Mermaid Gown with Sparkling Ruffle Skirt Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12301

Sophisticated Mermaid Gown with Sparkling Ruffle Skirt

$1,098.00

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Ashley Lauren 12303 Glamorous Sweetheart Trumpet Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12303

Glamorous Sweetheart Trumpet Gown with High Slit

$398.00

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Ashley Lauren 12306 Romantic Strapless Ball Gown - Textured Skirt & Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12306

Romantic Strapless Ball Gown - Textured Skirt & Slit

$758.00

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Ashley Lauren 12307 Ruffled Sweetheart Corset Prom & Homecoming Gown Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12307

Ruffled Sweetheart Corset Prom & Homecoming Gown

$778.00

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Ashley Lauren 12311 Strapless Embellished Bow Gown - Prom & Formal Occasions Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12311

Strapless Embellished Bow Gown - Prom & Formal Occasions

$498.00

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Ashley Lauren 12312 Romantic Tiered Gown with Beaded Bodice & Tie Straps Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12312

Romantic Tiered Gown with Beaded Bodice & Tie Straps

$638.00

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Ashley Lauren 12313 Glamorous Strapless Ball Gown with Front Cutout Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12313

Glamorous Strapless Ball Gown with Front Cutout

$498.00

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Ashley Lauren 12314 Strapless A-Line Gown with Oversized Bow Bodice Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12314

Strapless A-Line Gown with Oversized Bow Bodice

$438.00

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Ashley Lauren 12327 Beaded Halter Gown - Open Back & Sweeping Train Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12327

Beaded Halter Gown - Open Back & Sweeping Train

$698.00

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Ashley Lauren 12328 Fully Beaded Strapless Gown with High Slit | Formal Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12328

Fully Beaded Strapless Gown with High Slit | Formal Dress

$1,398.00

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Ashley Lauren 12329 Elegant Embellished Formal Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12329

Elegant Embellished Formal Gown with High Slit

$1,158.00

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Ashley Lauren 12331 Elegant Halter Beaded Gown with Slit and Train Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12331

Elegant Halter Beaded Gown with Slit and Train

$1,798.00

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Ashley Lauren 12356 Strapless Beaded Mermaid Gown with Slit | Evening Dress Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12356

Strapless Beaded Mermaid Gown with Slit | Evening Dress

$598.00

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Ashley Lauren 12357 Beaded Sweetheart Gown with Thigh Slit Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12357

Beaded Sweetheart Gown with Thigh Slit

$578.00

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Ashley Lauren 12358 Elegant Strapless Ballgown for Formal Events Default Thumbnail Image
125% Best Price Guarantee

Ashley Lauren

12358

Elegant Strapless Ballgown for Formal Events

$598.00

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Dessy Collection 3122 Goddess Empire Sweetheart Chiffon Maxi Dress Default Thumbnail Image
125% Best Price Guarantee

Dessy Collection

3122

Goddess Empire Sweetheart Chiffon Maxi Dress

$278.00 $223.00

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Dessy Collection 3124 Elegant Convertible Crepe Maxi Dress for Special Occasions Default Thumbnail Image
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Dessy Collection

3124

Elegant Convertible Crepe Maxi Dress for Special Occasions

$277.00 $222.00

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Dessy Collection 3144 Ethereal Floral Midi Dress - Special Occasion Attire Default Thumbnail Image
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Dessy Collection

3144

Ethereal Floral Midi Dress - Special Occasion Attire

$395.00 $316.00

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Dessy Collection 3147 Strapless Pearl Sequin Mini Dress - Party & Homecoming Default Thumbnail Image
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Dessy Collection

3147

Strapless Pearl Sequin Mini Dress - Party & Homecoming

$305.00 $244.00

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Dessy Collection 3148 Textured Floral Brocade Strapless High-Low Gown Default Thumbnail Image
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Dessy Collection

3148

Textured Floral Brocade Strapless High-Low Gown

$315.00 $252.00

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Dessy Collection 3149 Cat-Eye Sparkling Leaf Mini Dress Default Thumbnail Image
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Dessy Collection

3149

Cat-Eye Sparkling Leaf Mini Dress

$289.00 $232.00

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Dessy Collection 3153 Lustrous Satin Square Neck A-Line Gown | Formal Maxi Default Thumbnail Image
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Dessy Collection

3153

Lustrous Satin Square Neck A-Line Gown | Formal Maxi

$269.00 $216.00

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Dessy Collection 3163 Mod Tweed Mini Dress | Sweetheart Neckline | Occasion Wear Default Thumbnail Image
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Dessy Collection

3163

Mod Tweed Mini Dress | Sweetheart Neckline | Occasion Wear

$325.00 $260.00

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Dessy Collection 3164 Mod Glam Shimmer Tweed Mini Sheath Dress V-neck Default Thumbnail Image
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Dessy Collection

3164

Mod Glam Shimmer Tweed Mini Sheath Dress V-neck

$325.00 $260.00

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Dessy Collection 3166 Luxe Pearl Floral Strapless Satin Twill Mini Dress Default Thumbnail Image
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Dessy Collection

3166

Luxe Pearl Floral Strapless Satin Twill Mini Dress

$355.00 $284.00

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Dessy Collection 3167 Satin Twill Blossom Strapless Mini Dress Default Thumbnail Image
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Dessy Collection

3167

Satin Twill Blossom Strapless Mini Dress

$355.00 $284.00

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Explore a wide selection of bridal dresses and formal wear designed for unforgettable celebrations in Jacksonville.