Celebrating our 107th Year!
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Our Company

Our company is a family owned business, started by the current owner's grandfather, in 1911, with a store in downtown
Jacksonville, Florida. The first store specialized in fine handmade blouses, linens, and ready-to-wear garments. When the second store opened in the 1920's, also in downtown Jacksonville, it was named French Novelty, since many of the items carried were imported from France, which was considered to be the fashion capital of the world. Of course, "novelty" stood for new. The Mizrahi family still operates French Novelty stores serving Jacksonville, North Florida, South Georgia, and now serving customers worldwide as we celebrate our 106th year with a reputation for unique, quality fashions, incredible values, and excellent customer service.

Our Customer Service Team





2017

Our Customer Service Team

Pam, Mary Lou, Mathew, Laurie (standing),
Jessica and Jen (seated)

Our managers and associates play a very important role in our business.

Mary Lou
Mary Lou has been a French Novelty store manager for over 35 years. As our Prom Dress Buyer, she carefully selects our beautiful Prom, Pageant, and Formal evening dresses. Mary Lou is an expert in measuring and fitting you in that perfect dress for your special occasion.

Laurie
Laurie is our Bridal Buyer and Consultant. She delights in helping you select the perfect dress for you and your Wedding Party. Whether a Destination, Informal or Formal Wedding, Laurie offers award winning service for your special day. Helping to coordinate all of your Bridesmaid dresses and working with each bridesmaid is her specialty - and she will be happy to help you find an adorable dress for your Flower girl.

Jessica
Jessica is Director of Social Media and Special Projects Coordinator. In addition to her assistant-buyer responsibilities, as the assistant manager of our Cedar Hills store In Jacksonville, Florida, Jessica is always ready to give you her excellent customer service.

Pam
Pam is our E-commerce and Operations Manager who closely supervises every aspect of your purchase to insure that it is ordered, received, processed, and shipped in the most timely manner. Dedicated to making your online purchase as easy as possible, you can always count on Pam to be there for you. Pam is also our buyer for our all of our Church Suits online. She has been with our company for over 35 years.

Mathew
Mathew is our Technical Support manager as well as Logistics coordinator - in addition to his other warehouse receiving and distribution responsibilities.

Jen
Jen is one of our Online Customer Service specialists who is always happy to assist you with your online purchase.

Mary
Mary, a former store manager, is one of our Online Customer Service specialists who can help answer any questions with your online purchase.

Darlene
Darlene manages our French Novelty at the Dunn Avenue store. From her years of being a regular customer, she will offer you the customer service experience you have come to expect from French Novelty.



Friday, October 28, 2011

Photo by WILL DICKEY/The Times-Union

French Novelty was featured on the front page of the Florida Times Union "Business" section



French Novelty was featured on the front page of the Florida Times Union Business section. The family business was celebrating its 100th anniversary. Read more at Jacksonville.com .




Our Business Philosophy

We shop the major fashion markets to bring you unique social occasion fashions that can only be found in specialty stores and boutiques. We negotiate the best prices from our vendors to bring you the best values every day. French Novelty is known for its commitment to personalized customer service for five generations.


Salim Mizrahi in front of his first store - french novelty, founded in 1911 in Jacksonville, FL

November, 1919

To the right is a picture of our first store in 1919, with the founder, Salim Mizrahi, standing in the doorway.

(See more historical photos below.)


Inside of early store - circa 1920 in Jacksonville, FL

1920's

To the right is a picture inside our store circa 1920.


French Novelty Shop on West Adams Street, 1936, in Jacksonville, FL

1930's

To right is a photograph of the French Novelty Shop on West Adams Street, two blocks away from our first store on Laura Street.


French Novelty Shop Times Union Ad 1940's.
The French Novelty Shop during the 1940's.

1940's

The French Novelty Shop during the 1940's.



French Novelty Shop Times Union Ad.


Grand Opening Ad in 1952 on 119 West Adams Street in Jacksonville, FL

August 15, 1952

Grand Opening Ad for the Opening Night of the "New" French Novelty.






French Novelty in 1952 on 119 West Adams Street in Jacksonville, FL

August, 1952

The photo on right was taken in 1952 when French Novelty moved a block west on 119 West Adams Street.


 Mizrahi Family and Employees in 1952 on 119 West Adams Street in Jacksonville, FL

August 18, 1952

The Mizrahi family and company employees  taken at the opening of the downtown store.

 The French Novelty Shop in 1954. The Adams Street store had a turnout that wound around the city block
when Clarabell from the Howdy Doody Show appeared during a special event. (Click on photo to see Clarabelle!)

1954

The French Novelty Shop when Clarabell from the Howdy Doody Show appeared during a special event in 1954. (Click on photo to see Clarabelle!)



 French Novelty at Lakewood Shopping Center

1960's

French Novelty at Lakewood Shopping Center in the early 1960's



French Novelty Country Shop Times Union Ad.

 French Novelty Country Shop at Regency Square

1970's

Mannequin Modeling at our French Novelty Country Shop at Regency Square



French Novelty 75th Anniversary in 1986.

1986

Celebrating our 75th Anniversary and the Grand Opening of our remodeled Orange Park Mall store.


 French Novelty during the 1990's

1990's

French Novelty during the 1990's


 2010 Mori Lee Trunk Show

2010

Spring 2010 Mori Lee Trunk Show


Our Customer Service Team

10-25-2011

Our Customer Service Team: Darlene, Susan, Nancy, Mary Lou, Jack, and Pam