French Novelty was established in 1911 in Jacksonville, Florida. Today, Jacksonville has a population of approximately 850,000, which makes it the largest city proper in the state of Florida and the Southeast. It is also the largest city in area in the continental United States. The metropolitan area has a population of over 1,300,000. The Jacksonville metropolitan area is the fourth largest in the state of Florida, behind the Miami, Tampa, and Orlando metropolitan areas. The Jacksonville metropolitan area also includes: Atlantic Beach, Baldwin, Fernandina Beach, Fleming Island, Fruit Cove, Glen Saint Mary, Green Cove Springs, Jacksonville Beach, Keystone Heights, Macclenny, Middleburg, Neptune Beach, Orange Park, Ponte Vedra Beach, Saint Augustine, Saint Augustine Beach, Saint Johns, and Yulee. French Novelty has been honored to serve the vast population residing in Northeast Florida. We love serving our Jacksonville customers for all their homecoming, prom, bridesmaid, or bridal needs. French Novelty offers the best of today's top designers and the most gorgeous gowns for Homecoming, prom, weddings, and other special occasions. On French Novelty's racks you'll find dresses from Sherri Hill, Shail K, Johnathan Kayne, Rachel Allan, Mori Lee, Bill Levkoff, Dessy, and so many more! No matter what design, designer, or style you're looking for, our friendly staff will help you find it at French Novelty. After all, Jacksonville has trusted French Novelty to dress the locals for over one hundred years! French Novelty has the most gorgeous homecoming dresses Jacksonville locals crave. We've hand selected gowns from the most on-trend designers of today and brought them into our store. If you like our homecoming dress selection, you'll love our prom gowns! We have the most stunning prom dresses available in Northeast Florida. Whether you're local to Jacksonville or just visiting, a day spent dress shopping at French Novelty is a day worth having. Jacksonville teens have been shopping and falling in love with the prom dress of their dreams for years at French Novelty. Have you already graduated? No worries! For those traveling out of Jacksonville for their wedding, we've got an amazing selection of destination bridal gowns at our Blanding Blvd. location! We don't stop there, we'll even dress your entire bridal party with our vast selection of bridesmaids dresses, flower girls dresses, and mothers of the bride or groom dresses. Whatever the occasion, Jacksonville's best special event dresses can be found at French Novelty!