Product List Filters Skip to end
Product List Filters End

Pageant Dresses

Command the stage and capture the crown with a show-stopping gown from the Pageant collection at French Novelty in Jacksonville, FL. Our selection includes high-performance, glamorous designs from industry leaders like Johnathan Kayne, Panoply, and Ashley Lauren. These gowns are crafted for maximum visual impact, featuring signature dramatic trains, intricate crystal work, and impeccably tailored silhouettes that ensure comfort and flawless movement under the spotlight. Wear a gown engineered to win.

If you don’t see your desired color & size available, please contact us. We may be able to place a special order for you. (Arrival times for special orders will vary depending on transport/shipping times from the designer.)

Filter By
Jovani 26227   Sweetheart Strapless Sheath Gown - Back Bow Detail Default Thumbnail Image
125% Best Price Guarantee
Jovani 39044   Mermaid Halter Gown with Cutouts & Embellishments Default Thumbnail Image
125% Best Price Guarantee
Jovani 39251   Embellished V-Neck Long Sleeve A-Line Gown with Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40281   Sparkling Embellished Mini Dress - Party & Homecoming Default Thumbnail Image
125% Best Price Guarantee
Jovani D5707   Sparkling Halter Sheath Gown with High Slit Formal Default Thumbnail Image
125% Best Price Guarantee
Jovani 38756   Elegant Embellished A-Line Gown | Special Occasion Default Thumbnail Image
125% Best Price Guarantee
Jovani 44858   Glamorous Mermaid Gown with Side Cut-Outs & Beading Default Thumbnail Image
125% Best Price Guarantee
Jovani 37342   Elegant Gown with Intricate Beading and High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 38951   Elegant Halter Gown with Embellished Bodice Default Thumbnail Image
125% Best Price Guarantee
Jovani 40280   Glamorous Embellished Mermaid Gown with V-Neck Default Thumbnail Image
125% Best Price Guarantee
Jovani 42015   Dazzling Halter Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40119   Elegant Halter V-Neck Gown with Striking Side Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40121   Elegant High Neck Sheath Gown with Embellished Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 42430   Elegant Sleeveless Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 23947   Elegant Strapless Gown with High Slit and Draped Skirt Default Thumbnail Image
125% Best Price Guarantee
Jovani 37322   Strapless Sweetheart Ballgown with Ruffled Skirt & Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 06082   Asymmetrical Long Sleeve Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 22781   Glamorous Two-Piece Crop Top & Embellished Pants Set Default Thumbnail Image
125% Best Price Guarantee
Jovani 22849   Embellished Halter Sheath Gown with Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 24654   Strapless Beaded Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 36424   Beaded Fringe Jumpsuit Sweetheart Prom Homecoming Default Thumbnail Image
125% Best Price Guarantee
Jovani 36797   Embellished One-Shoulder Gown | High Slit Evening Dress Default Thumbnail Image
125% Best Price Guarantee
Jovani 36822   Embellished Strapless Gown | Formal Occasion Dress Default Thumbnail Image
125% Best Price Guarantee
Jovani 37195   Glamorous Beaded Sheath Gown with Sweetheart Neckline Default Thumbnail Image
125% Best Price Guarantee
Jovani 37211   One-Shoulder Embellished Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 38815   Beaded Sheath Gown with High Slit - Formal Event Dress Default Thumbnail Image
125% Best Price Guarantee
Jovani 39055   Glamorous One-Shoulder Gown with Slit & Overlay Default Thumbnail Image
125% Best Price Guarantee
Jovani 39911   Embellished Strapless Mini Party Dress Default Thumbnail Image
125% Best Price Guarantee
Jovani 40090   Sparkling Strapless Mini Dress with Fringe Detail Default Thumbnail Image
125% Best Price Guarantee
Jovani 40146   Shimmering Beaded Off-Shoulder Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40164   Dazzling Plunge Embellished Gown with Cutouts & Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40179   Glamorous Embellished Gown with Off-Shoulder Sleeves Default Thumbnail Image
125% Best Price Guarantee
Jovani 40877   Embellished Sheath Formal Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40886   Shimmering Strapless Sheath Dress - Special Occasion Default Thumbnail Image
125% Best Price Guarantee
Jovani 40887   Elegant Strapless Sheath Gown for Special Occasions Default Thumbnail Image
125% Best Price Guarantee
Jovani 40933   Modern Formal Jumpsuit with Detachable Tulle Train Default Thumbnail Image
125% Best Price Guarantee
Jovani 41141   Prom Ballgown Strapless Beaded Gown with Pockets Default Thumbnail Image
125% Best Price Guarantee
Jovani 41145   Halter Sheath Dress with Embellished Neckline & Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 41186   Embellished Halter A-line Gown with Thigh Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 42007   Dazzling Mini Cocktail Dress with Fringe Details Default Thumbnail Image
125% Best Price Guarantee
Jovani 42523   One-Shoulder Beaded Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 42781   Elegant One-Shoulder Ballgown for Grand Occasions Default Thumbnail Image
125% Best Price Guarantee

The title is sure to be yours when you buy your pageant gown at French Novelty! The shop always has the most desired designers in stock. Whether you're looking for an edgy Sherri Hill pageant gown, a classic La Femme evening dress, or even a Jovani design, French Novelty is your one-stop-shop for all pageant dresses. No matter your age, two, twenty two or beyond there's a show-stopping dress waiting for you beyond our doors. We have a wide variety of elegant evening dresses with silhouettes from mermaid to dropped waist and ball gowns-all here from world-renowned designers. Celebrating our 112th year in business, French Novelty is sure to help you turn heads with our selection of dresses fresh off the runway. Step into an elegant ball gown dripping in glimmering rhinestones or try out a bold, form-fitting mermaid and leave the audience's jaws on the floor. Every contestant has their own specific taste and French Novelty has the variety to satisfy their cravings. If a sumptuous a-line drenched in chiffon is your idea of a winning gown or you'd prefer a figure-hugging gown that sparkles like the sun, the wide range of designs we carry are sure to please. Each dress is selected by French Novelty and only the best makes it into the store. Every item selected is a gem unique in it's own and varies in dazzling rhinestones, jewels, hand beading, lace, and fabric. When you gaze at the vast selection of gowns provided by French Novelty, it is easy to see your hunt for the perfect gown is over. Each selection will make you feel like more than just a title holder- you'll feel like a queen. By choosing your gown from French Novelty, you're choosing the highest level of quality and service that will bring you into a winners circle over a century old and help you capture the crown pageant after pageant!