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Pageant Dresses

Command the stage and capture the crown with a show-stopping gown from the Pageant collection at French Novelty in Jacksonville, FL. Our selection includes high-performance, glamorous designs from industry leaders like Johnathan Kayne, Panoply, and Ashley Lauren. These gowns are crafted for maximum visual impact, featuring signature dramatic trains, intricate crystal work, and impeccably tailored silhouettes that ensure comfort and flawless movement under the spotlight. Wear a gown engineered to win.

If you don’t see your desired color & size available, please contact us. We may be able to place a special order for you. (Arrival times for special orders will vary depending on transport/shipping times from the designer.)

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Jovani 26227 - Sweetheart Strapless Sheath Gown - Back Bow Detail Default Thumbnail Image
125% Best Price Guarantee
Jovani 39044 - Mermaid Halter Gown with Cutouts & Embellishments Default Thumbnail Image
125% Best Price Guarantee
Jovani 49367 - Embellished Sheath Gown with Sweetheart Neckline Default Thumbnail Image
125% Best Price Guarantee
Jovani 39251 - Embellished V-Neck Long Sleeve A-Line Gown with Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40281 - Sparkling Embellished Mini Dress - Party & Homecoming Default Thumbnail Image
125% Best Price Guarantee
Jovani D5707 - Sparkling Halter Sheath Gown with High Slit Formal Default Thumbnail Image
125% Best Price Guarantee
Jovani 38756 - Elegant Embellished A-Line Gown | Special Occasion Default Thumbnail Image
125% Best Price Guarantee
Jovani 44858 - Glamorous Mermaid Gown with Side Cut-Outs & Beading Default Thumbnail Image
125% Best Price Guarantee
Jovani 37342 - Elegant Gown with Intricate Beading and High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 38951 - Elegant Halter Gown with Embellished Bodice Default Thumbnail Image
125% Best Price Guarantee
Jovani 40280 - Glamorous Embellished Mermaid Gown with V-Neck Default Thumbnail Image
125% Best Price Guarantee
Jovani 42015 - Dazzling Halter Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40119 - Elegant Halter V-Neck Gown with Striking Side Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40121 - Elegant High Neck Sheath Gown with Embellished Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 42430 - Elegant Sleeveless Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 06082 - Asymmetrical Long Sleeve Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 22781 - Glamorous Two-Piece Crop Top & Embellished Pants Set Default Thumbnail Image
125% Best Price Guarantee
Jovani 22849 - Embellished Halter Sheath Gown with Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 24654 - Strapless Beaded Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 36424 - Beaded Fringe Jumpsuit Sweetheart Prom Homecoming Default Thumbnail Image
125% Best Price Guarantee
Jovani 36822 - Embellished Strapless Gown | Formal Occasion Dress Default Thumbnail Image
125% Best Price Guarantee
Jovani 37195 - Glamorous Beaded Sheath Gown with Sweetheart Neckline Default Thumbnail Image
125% Best Price Guarantee
Jovani 37211 - One-Shoulder Embellished Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 39055 - Glamorous One-Shoulder Gown with Slit & Overlay Default Thumbnail Image
125% Best Price Guarantee
Jovani 39911 - Embellished Strapless Mini Party Dress Default Thumbnail Image
125% Best Price Guarantee
Jovani 40090 - Sparkling Strapless Mini Dress with Fringe Detail Default Thumbnail Image
125% Best Price Guarantee
Jovani 40146 - Shimmering Beaded Off-Shoulder Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40164 - Dazzling Plunge Embellished Gown with Cutouts & Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40179 - Glamorous Embellished Gown with Off-Shoulder Sleeves Default Thumbnail Image
125% Best Price Guarantee
Jovani 40877 - Embellished Sheath Formal Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 40887 - Elegant Strapless Sheath Gown for Special Occasions Default Thumbnail Image
125% Best Price Guarantee
Jovani 40933 - Modern Formal Jumpsuit with Detachable Tulle Train Default Thumbnail Image
125% Best Price Guarantee
Jovani 41141 - Prom Ballgown Strapless Beaded Gown with Pockets Default Thumbnail Image
125% Best Price Guarantee
Jovani 41145 - Halter Sheath Dress with Embellished Neckline & Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 41186 - Embellished Halter A-line Gown with Thigh Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 42007 - Dazzling Mini Cocktail Dress with Fringe Details Default Thumbnail Image
125% Best Price Guarantee
Jovani 42523 - One-Shoulder Beaded Sheath Gown with High Slit Default Thumbnail Image
125% Best Price Guarantee
Jovani 42781 - Elegant One-Shoulder Ballgown for Grand Occasions Default Thumbnail Image
125% Best Price Guarantee

The title is sure to be yours when you buy your pageant gown at French Novelty! The shop always has the most desired designers in stock. Whether you're looking for an edgy Sherri Hill pageant gown, a classic La Femme evening dress, or even a Jovani design, French Novelty is your one-stop-shop for all pageant dresses. No matter your age, two, twenty two or beyond there's a show-stopping dress waiting for you beyond our doors. We have a wide variety of elegant evening dresses with silhouettes from mermaid to dropped waist and ball gowns-all here from world-renowned designers. Celebrating our 112th year in business, French Novelty is sure to help you turn heads with our selection of dresses fresh off the runway. Step into an elegant ball gown dripping in glimmering rhinestones or try out a bold, form-fitting mermaid and leave the audience's jaws on the floor. Every contestant has their own specific taste and French Novelty has the variety to satisfy their cravings. If a sumptuous a-line drenched in chiffon is your idea of a winning gown or you'd prefer a figure-hugging gown that sparkles like the sun, the wide range of designs we carry are sure to please. Each dress is selected by French Novelty and only the best makes it into the store. Every item selected is a gem unique in it's own and varies in dazzling rhinestones, jewels, hand beading, lace, and fabric. When you gaze at the vast selection of gowns provided by French Novelty, it is easy to see your hunt for the perfect gown is over. Each selection will make you feel like more than just a title holder- you'll feel like a queen. By choosing your gown from French Novelty, you're choosing the highest level of quality and service that will bring you into a winners circle over a century old and help you capture the crown pageant after pageant!